A yellow circle, two oval eyes, a wide upturned mouth ? The Smiley, drawn by Franklin Loufrani just over 50 years ago, has become an established symbol in the collective consciousness. It serves as the embodiment of positivity, joy and sharing and has played a major role at the heart of pop culture across several creative generations. This leading role was enough for the teams at Richard Mille to launch into the creation of an emotion-driven watch emphasising all these values.
